11 hacks of Off page SEO you need to know as site owners, because we all want and are ready to do whatever it takes to rank on Google's first page and increase our brand's organic traffic, off-page SEO is another way we can apply to achieve that desired result. In my preview article, I discussed how to use the on-page SEO but both off-page SEO and on-page SEO strategy will really help in building your authority online.
Off-page SEO is so important that if you implement its techniques and that of on-page SEO you will be amazed at the level of result you will accumulate in your site visibility. But before we delve into the strategies on how to use the off-page SEO, let’s briefly explain what off-page SEO is then we can proceed on how to use them to skyrocket your organic traffic
What Is Off-Page SEO?
Off-page SEO as the name implies refers to all strategies or tactics used to get organic traffic that doesn’t involve direct content publication on your website
Before now, many people used “off-page SEO” and link building interchangeably, but in reality, there are many off-page SEO tactics you can use which include
- content marketing
- brand building
- social media,
- citation building
These strategies help both search engines and users to better understand your website, and what it represents and also increase your site's authority, trust, and relevance.
Difference between off-page SEO and on-page SEO
In brief, Off-page SEO is activities you do from or “behind the scenes” of your website while On-page SEO covers the tactics you use on your website that enable search engines to understand your content better and get ranked. These include quality content, title tags optimization, image optimization, etc.
Don’t forget that the above-mentioned SEO strategies are not the only strategies you can use when trying to get your website ranked, we also have Technical SEO which are activities that directly impact the indexing and crawling of your website by search engines such as your website speed optimization, structured data, contentful paint and many more which can be found here.
Importance of off-page SEO
Think about off-page SEO as building your site's domain authority. Without this, your site might struggle to outrank websites with higher authority.
Higher authority websites tend to rank better than those with low or no authority because search engines consider them more credible, relevant, and trustworthy.
You want to signal that many people trust, share, and reference your site to search engines. Links are one way to show that, but you can't focus on link-building alone. There are many other off-page SEO techniques you can use — let's take a look at a few.
11 hacks of off-page SEO you need to know
1. Link Building
In Google's algorithms, link building still remains an integral part of your off-page SEO strategy especially when you understand the best way to build a link for your website and brand niche.
Collecting backlinks from highly authoritative sites can help you position your site as authoritative. These high-level links act as a “sign of trust” from one page to another.
The primary goal of link building is to get quality links from the authorities' sites but don’t forget to ensure your focus should always be on quality rather than quantity. When it comes to link-building success, an important metric to look at is the number of linking root domains that point to your site, even if it's smaller than the total number of backlinks. Studies have shown a clear correlation between linking domains and higher rankings.
What is the need for link building?
The domain authority is a score that predicts how likely your site appears in search engines compared to other domains. It's not an official google ranking factor; this metric was first developed by Moz but SEMrush has its own version of this metric — which is called Authority — and it's very useful to know how your site is doing in relation to your competitors.
Always remember, your goal with link building is to earn links from sites with high domain authority and you can use these tools to help you find them.
It's not just the quantity of links that matters, but also the number of linking root domains pointing at your site. Studies have shown a clear correlation between linking domains and higher rankings. Broaden your outreach to increase your domain diversity as part of your strategy.
You should always aim to land links from sites that topically align with your own. For example, if you run a digital marketing website, you should aim for most of the links you earn to come from other digital marketing websites; bloggers, online publishers like h-educate
It is OK to link out to other sites and pages if they are closely related to yours. Aim for the majority to be tightly connected so that customers can easily navigate your site.
Every part of your SEO strategy should include brand-building activities. It's essential for converting search engine users into customers and essential for off-page SEO. And as a result, Google now rewards brand, and not just that you will see immediate improvements in your brand
Why is brand building important?
Building a brand is no easy feat, but increased brand searches on Google can help you know that you're headed in the right direction. When people search for your brand your Domain Authority increases, which means you are on your way to building a trustworthy brand.
Building a brand can have a reputational impact, but it is also an important SEO tactic. Both domains and pages rank better in Google's SERPs if they are branded correctly. This is because Google has a better understanding of its credibility.
2. Content Marketing
When you hear of content marketing, it is very easy to think of it only as an on-page SEO tactic the creation and publishing of content on your website. But actually, there is more to content marketing than just creating and publishing new pages on your website
Content marketing is an umbrella term that refers to any content you create and publish on your site, in guest posts on other sites, and in viral content elsewhere that links to your site.
Here are some content marketing tactics that help boost off-page signals.
- Blog posts
- studies & research papers
- Whitepapers & eBooks
Content marketing is well combined with other off-page techniques such as link building, social media and public relations. If you have great content, tell people about it. With semrush, you can easily find popular topics that are attracting attention online, or find the most relevant industry media to promote your content.
If you want links from high-authority sites, you should use press releases. A press release will get anchor text links from a lot of sites with good Domain Authority and is the best way to promote linkable assets associated with great stories.
The average SEO campaign earns links from between 10 and 24 unique linking domains. which is revealed in a recent study.
It also helps with: increasing brand awareness and resultant brand searches, putting you in front of your target audience and getting them talking about you, driving referral traffic, and positioning you as a thought leader in your industry.
4. Local SEO
There are two SEO elements needed for local SEO — Google My Business and citations.
Google My Business
Google My Business is an important cornerstone of your local business' online presence. Even still, it's often forgotten that it's off-page SEO that contributes to your Google My Business page ranking on the map pack.
Yes, Google My Business is a free service that anyone can do. But let me first point out, that GMB isn't your website, and let's not forget that any efforts that focus on anything but your site counts as off-page SEO.
Important of google my business
Did you know that 4 in 5 consumers search for local information and 46% of all searches are looking for local information? If it's not your business showing in local GMB results, then it's one of your competitors.
A citation is an online mention of your business name, address and phone number. Think of it as a business listing.
In the top positions on the search engines where your clients find you, good citations boost your Domain Authority.
If you are looking to rank for geographically targeted search terms on the SERPs or a map pack, you cannot avoid the importance of citations. But one of the keys to success with citations is consistency.
They'll create that sense of authority and credibility that search engines love. Citations are points of contact and if your citation work is done right, you'll begin to get positive feedback through local searches that bring clients to you. If not done right and maintained, you'll see slipping results, mixed responses, and eventually dead-ends in the process altogether.
5. Social Media
Being active and being present are key ingredients in making the most of domain authority and take advantage of social media in terms of search.
93% of regular Internet users log into social media. Social Media plays a massive role in using the web and finding answers to our questions.
Customers are able to find information and answers on the various social networks they use, and even contact you if they would like more information or have questions, making it a must-have opportunity to keep a strong presence across social, while also providing professional customer service.
Not many people know that forums can be effective off-page SEO tactics, but they do. You see, years ago SEOs spammed forums, comments and other UGC platforms as a way to build (mostly low-quality) links, so the attention of many shifted away from forums completely.
Forums can add real value to your marketing mix when used as part of a more comprehensive strategy. Rather than using forums to build links, go in with a different mindset.
Building links can feel “spammy” and look untrustworthy. Use forums with caution, and try to get involved in conversations that relate to your expertise, rather than crafting spammy-looking posts.
When you start a forum thread as an expert or specialist, people will see you at the top of the page. As you persistently add value, your domain authority will rise and your visibility will be greatly increased.
Very few other platforms allow you to have open discussions with potential customers who are already asking questions about what you have to offer. This is a fantastic way to begin building relationships and trust.
If you're willing to put in a bit of effort, build up a strong community and level of trust from audiences on forums. Reddit and Quora are key large-scale platforms to use, but forums within your niche can be just as effective.
7. Influencer Marketing
There are a few ways to leverage influencer marketing today. Rewind a few years, and the tactic was about bloggers doing sponsored posts. Today, it's all about Instagram, YouTube, and TikTok.
We've already talked about how social networks are search engines in their own right. While they're used differently from Google, people are actively looking for content on social media.
Influencer marketing has taken off, so pay attention to where you are listed and work with influencers who will build positive backlinks while they help present you as a thought leader, and don't forget to nofollow links in sponsored posts.
If you've been holding off on participating in online events, now is the time to change your mind. Believe it or not, online events can be an important part of your off-page SEO strategy These events can help you drive a real buzz around your business and even drive social engagement and links.
Events require more effort and organization, but they are great at obtaining that coveted PR coverage.
9. Guest Posting
Guest posting is a way to build links and get traffic to your website. When done right, guest posting can contribute far more to your marketing strategy than just being a way to build links. It remains one of the most effective link-building strategies out there.
As part of a well-executed SEO strategy, guest posting puts your brand in front of a targeted audience, earns targeted traffic, and helps to position you as an expert in your field.
Don’t forget that links shouldn't be the only reason you guest post; you should also make friends with some of your fellow bloggers so that they link to your content in the future, particularly if you have terrific posts, and they should be an added benefit if they happen, not the sole reason.
Podcasts are the fastest-growing marketing tool in the world. Over 57% of Americans have listened to a podcast at least once. If you aren't using them as part of your marketing strategy, you could be missing out on huge opportunities.
Most businesses still aren't using podcasts as part of their SEO strategy. Podcasts are a great way to reach new audiences, share your expertise, and gain visibility on search engines that aren't Google. Apple's Podcasts is still a search engine — one that lets you find relevant podcasts with keywords.
89% of people conduct online reviews before making a purchase. Reviews are a massively underrated off-page SEO and online reputation management tactic. Reviews, when implemented properly, can help Google better understand your site and boost your site's domain authority and position.
Building a great brand around your business is one of the best ways to get high rankings in search engines. When stripped back to basics, off-page SEO all comes back to building your brand and creating signals that portray you as one that deserves to rank at the top of the SERPs.
Great reviews on a third-party website build trust in a business and can increase conversions, so get great reviews.
Off-page SEO has evolved in the modern era of SEO. It has evolved from having a primary focus on generating signals that have an impact on ranking factors to concentrating on optimizing, producing content, and ranking on search engines other than Google.
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