Analytics google or Google Analytics is a web analytics tool that provides a deep understanding of your online performance of your website in any niche but more beneficial to business website because of the detailed data analysis it provides.
What is google analytics
Google Analytics is a website traffic statistics program that provides real time data on visitors to your site. You can interpret and optimize your website with Google analytics. Google Analytics can track all forms of digital media, links to upstream sites, ads or email campaigns.
Click to watch how to setup google analytics on YouTube
Setting it up and learning how it works is easy and in most cases, you can immediately tracking your online business metrics. . The more time you immerse yourself in it, the more beneficial it will be to you. And another good thing about it and why you should have it on your website is because the more opportunities you have to understand how everything is interconnected the better and faster you will succeed.
Google Analytics integrates with other Google services perfectly, and if you`re using other Google-based services for marketing, it will be very easy and essential to track their performance with a clue of what to do and improve it.
Why is knowing site data important?
Knowing exactly how your web data and your works can increase your return on investment for your website and business.
We all know as a website owner that data plays an important role in any digital marketing strategy and having the right tools like google site kit install on your website before you launch any marketing campaign will help you achieve the results you want.
Tips of a successful online business
A successful online business is a fast-moving machine that reacts quickly to constantly changing factors, and web data helps you know what's happening on your website and avail you the opportunities to emend them.
Learning how Google Analytics work can provide you with so many benefits to your business because understanding your website can save you a lots of stress and google tool kit can do the job for you
Benefits of google analytics
Google Analytics allows you to track all sources of your online traffic. Understanding where your site traffic is coming from is very important to running an online business. To start collecting traffic data, it is important to install Google Analytics tool kit as soon as you launch a new website.
By identifying the different traffic sources and understanding why and how much traffic is coming from your website, you can track the return of your strategy.
Important of identifying traffic source
Identifying how people find your site is the cornerstone of a great online growth strategy and that will quickly see the evolving traffic source and ,can enable you make data-driven decisions about how to grow your online business. Therefore, knowing where your generated traffic are coming from are essential and that will give edge over your competitors
It makes it easy for you to know where your website is getting more traffic from and also compare social media and Google Search result so you will know where to invest more if the needs be? By looking at the differences, you can understand which channels are the most profitable .
Data break down with Google Analytics
Below is the breakdown of some of the data google analytics can track on your website that makes it very important and easy to work with if you really want to scale your online business because the data will enable you to focus on what is working and improve on what is not working
- Organic traffic from search engines
- Social networks traffic
- Referrals Traffic
- Direct – traffic
- Email Traffic
- Paid traffic
- Display ads traffic.
- Unknown
Google Analytics opens up the possibility of understanding how users, visitors, and customers use your website. Behavioral data can dramatically improve the results of your online business.
Your website performance cannot be optimized without behavioral data because that is where you will get to know what to do exactly in optimizing your website. Note this optimization might come in a different form, like image optimization, SEO optimization, or keyword optimization
Google Analytics behavioral metrics to track:
- Recovery rate
- Action flow
- page / session
- The average duration of sessions
- One-sided view and one-sided view
- Bounce rate and pages
- Home and its performance
- Custom events and conversions
- Find page
Once you understand how your users are using your website, you can best change the way you interact with them and optimize the needed pages to make your site more friendly and that will increase you site ranking if done wel.
Final thought
Collecting and analyzing data constantly opens up new possibilities and opportunities for business growth. Web data, in particular, provides more ideas quickly when retrieving results from all types of activities on your website.
A thorough analysis of new and historical data with a business goal-oriented mind will help you find more influential ways to try it out in your business. You may even be able to discover entirely new ideas that you have never thought of before.
Regularly review reports, dashboards, goals, and metrics in Google Analytics to find practical ones that can help you reach your online goals. You may have noticed a traffic surge from new sources such as TikTok? Analyzing why it happened and what brought it about will lead to the discovery of new strategies. Having google analytics on your website be it business, eCommerce or personal website is very important and it will help in reducing and avail you the opportunity on what to do to improve your website ranking
Thank you for reading and let’s have you comment in the comment session, have any questions please don’t hesitate to ask here or on my YouTube channel, and don’t forget to subscribe for more updates… SHALOM
