Best landing page builder are powerful tools put together by developers to enable you produce a perfect landing page for your products or service no matter what you’re selling or building on the internet. To succeed on your online journey fast, you need a perfect landing page that can convert visitors into subscribers or customers without too much stress
10–12 minutes to read
How many landing page builders do we have?
There are many landing page builders out there but if you don’t get the lightweight and professionally built landing page builder, then you will not get have enough conversion no matter how good your products or service are because it will look boring to your visitors and they will have no option than to leave
When was the landing page introduced?
The idea was introduced way back in 2003 but became popular in 2011 and since then has grown from stage to stage with newly added features that make it looks even more beautiful than ever before
Difference between a landing page and a website page
A website's landing pages are designed with a clear focus or goal, rather than being organized into many different pages. For example, you might raise awareness for an upcoming event or share information about a new product. Landing pages are most commonly used to drive conversions in marketing and advertising campaigns, including email and Pay Per Click (PPC) campaigns. Instead of directing visitors to a general page on your website, you can take them to a landing page that’s customized specifically for a particular campaign. This well-customized and purposefully focused page will encourage visitors to convert by guiding them toward a single, compelling Call to Action (CTA
Best landing page builder
Best landing pages often try to get visitors to take action on them, unlike normal website landing pages that encourage exploration. This can be done either by focusing on lead generation or encouraging click-throughs. I will talk more about that as we progress
What is lead generation?
Lead generation is the process of bringing in customers who are interested in your products or services. Lead generation CTAs often involve sharing information with visitors, and then encouraging them to become a customer by clicking through the provided steps or encouraging them to book for a free consultation, or signing up for your mailing list.
10 best landing page builders
1. Wix
Wix is a popular website builder that’s been used to create many websites in the past few years. It offers 30+ free professionally designed landing page templates, and you’re likely to find one with the features and layout you need. It offers a drag-and-drop builder, which you can easily customize to suit your design. You have the tools that will enable you to customize the colors, fonts, layout, and just about anything else that will make your landing page professional
The free and paid version
Wix has two different plans, free and paid. The paid plan starts from $16 per month and is slightly more robust, offering access to all of Wix’s integrations and analytics. However, you’ll be left with no option if you are using the free plan but to use their subdomain and you won’t be able to remove the Wix branding on your page which will make your page less professional
2. Squarespace
Squarespace is a powerful website builder that offers stunning designs, and you can take advantage of those for landing pages too. It has a selection of landing page templates called “Launch” or “Cover” pages within the tool. These pages can be customized by adding new sections, such as contact information at the bottom of the page and an option to sign up for newsletters.
Pricing
3. Clickfunnels
Clickfunnels software works a bit differently from other landing page builders, although most of the landing page builders are upgrading their software, with click funnel, it’s somehow a little more difficult for beginners but if you study it very well, you will make a return on your investment. It's basically a website and a marketing strategy in one place. For instance, Instapage, Unbounce, and Leadpages allow users to create individual landing pages, whereas ClickFunnels allows you to create different types of marketing funnels, including lead capture forms, email campaigns, and more.
With ClickFunnels, page builder, you can create a series of landing pages that your visitors must go through to achieve a specific goal. It usually consists of a subscription page, an email autoresponder, a sales page, an order form, etc.
When building funnels with ClickFunnels, you don't have to think about which pages to add next. The ClickFunnels constructor guides you through the setup process with ease if you carefully follow it.
ClickFunnels lets you create signup/acquisition funnels, sales page funnels, webinar funnels, membership sites, and more. This tool allows you to sell sales pages digitally and process payments (integrated with Stripe, Recurly, NMI, etc.).
The templates are fresh and varied, but you can further work on them in the editor to make them look very professional. All sections of the page are customizable. You can move or delete the slogan, video, footer, and review sections.
Built-in email service provider
ClickFunnels also has a built-in email service provider that made it easy to create great and professional emails with autoresponders that will increase your subscriber and conversion rate, it also allows you to track lead stats. There are also integrated affiliate platforms to help promote your product which made it the best choice for entrepreneurs who want to have all their tools in one place.
However, ClickFunnels lets you integrate with 12 popular email services, so you can only use landing page software and third-party services.
Tutorials
Another great benefit of ClickFunnels is the numerous tutorials available to members. We provide free educational content to our members and build a community of marketers around our products. It's so easy to become a part of this community, constantly gaining new knowledge and improving your skills to increase your revenue!
Pricing
4. Leadpage
Leadpages provides the user with unlimited page creation and unlimited traffic and leads, even on the cheapest plans with mobile-friendly, drag-and-drop tools, and also offers an affordable set of integrations. Leadpage page builder software provides nice templates to make your work easier and more professional. It has dedicated templates for webinar promotions, upsells, 404 pages, checkout pages, Facebook pages, and more.
It offers two different landing page editors.
One is for beginners with only basic settings and the other is for the advanced version. Full drag-and-drop support in the advanced editor gives you all the power to easily rearrange, remove, and add elements on your page to suit your design.
Popup configuration
Another thing Leadpages does is that it allows for the creation of modal popups to grab the user's attention. It can be used on any page, not just pages created with Leadpages. You can set up a popup that the user can specify when viewing. When you want to leave the page, when you click a link when you hover over an active element, etc.
The lead meter feature that predicts how well your landing page will be optimized is one of my favorites and you can create landing pages with preloaded elements, photos, videos, testimonials, partner lists, social site integrations, links, pop-ups, maps, and other interactive content to make your page even more robust.
Pricing
5. Site123
SITE123 is a great tool for creating landing pages as it specializes in single-page websites. You can easily add navigation links to different parts of your page so that your visitors don't have to scroll to see the information they're looking for. Pages can be as long and detailed as you like, but you can also keep them simple.
The page builder editor is very easy to use and navigate and once you are done creating your first landing page, you can be online in minutes once you hit publish. However, this simply means there aren't as many customization options as in other landing page builders on this list.
Site123 page builder allows you to customize colors and fonts but with limitations and you can also choose a pre-made block of content, and add elements such as buttons and forms to make your landing page even more fascinating
Why not use the free plan
SITE123's freemium plan includes several contact forms templates that are suitable for many marketing purposes, but lack customization to suit your aim, like by allowing you to add drop-down fields, third-party analytics, and integrations for extra features are all unusable until you upgrade to a premium plan to access the App Market.
6. Unbounce
Unbounce came with tons of landing page templates that are categorized by the purpose of the page you intend to build, it could be lead generation or eCommerce – and you can get more from it. You can browse and preview the templates in the same window, so it's easy to compare all the different options, and the pre-filled template text is really a bunch of tips on creating and converting landing pages high. This is an extremely useful feature especially when you are new to all the nuances of landing page building.
Unbounce landing page builder is overwhelming with tons of fields and customizable options, and some of them look pretty confusing at first. however, if you study the interface very closely, you will realize that it is indeed capable of very detailed customization you need to set your landing page up and running. You should be able to get any template that perfectly fits your brand, so don't let first impressions scare you off.
Variety of tracking
Unbounce offers a variety of tracking and integration features for your landing pages, as well as A/B testing capabilities to avail you how well your page is performing. There are also some great features around personalization: you can use replace dynamic text to display a page that matches a visitor's exact search terms, or use an AI-powered “smart traffic” tool to provide different variations for different visitors, depending on which one will make them more likely to convert.
Expensive
While Unbounce's feature set is impressive from a professional standpoint, it comes with a price tag. If you're on a low budget but still want a professional-looking landing page with access to advanced analytics, marketing, and SEO tools, then I recommend you check another page builder in this list
7. Landingi
Landingi is a web page builder that has lots of customizable options and plenty of integration capabilities. Landingi offers a wide range of form templates, categorized by industry and purpose, so you can easily put in the correct layout to get more conversions.
Professional template
In addition, to form templates, you can also choose from over 60 pre-built landing page templates that are ready to use right out of the box. There's a separate tab for editing a thank you page after submitting your form – most landing page builders offer default thank you pages but it would be nice to add some branding. Landingi's built-in analytics is quite simple and similar to what you'd find in a website builder rather than a dedicated landing page builder – however, there are plenty of built-in options to extend this functionality as needed. The free plan limits you to only 200 visits per month so this option is best for very small campaigns.”
Pricing
8. Instapage
If you want simple landing page software with useful features like lead gen forms, fully editable templates, and easy integrations with Mailchimp, Salesforce, and Indeed, Instapage is for you. It looks super Apple. The editor is simple, beautiful, and full of drag-and-drop functionality. It's also easy to configure. As with most landing page software tools, you can host Instapages on your website with just one button in your domain settings. Or, if you have WordPress, you can integrate it with one click. Templates look great on any device and are fully customizable with Instapage's drag-and-drop editor. If you're super-professional, you can customize the fonts, colors, and designs of your existing website. Instapage also offers AMP-optimized pages!
Built-in Analytics
Instapage offers built-in analytics and heatmaps that give your insight into how your visitors are interacting with your page. The analytics dashboard allows you to track visitor behavior and fine-tune the design of your landing page. If you use Instapage to generate leads using forms, you can export the CSV file of lead-generated data or send it to tools like Mailchimp, Salesforce, Hubspot, Autopilot, Marketo, and the like. And in case your needs are more complex, you can send your lead generation data to your WordPress or Drupal website which is very simple to achieve
Pricing
Difference between landing page and website
Landing pages and web pages are different things. A landing page is a standalone page related to a particular marketing campaign, whereas web pages are a network of pages and information designed to support business goals. A landing page can be part of a website and some will describe web pages as just a network of landing pages, but usually landing pages serve a more specific purpose. Email marketing, lead generation, sales page or other pages that actually speaks more on the action for people to take once they land on the page or some kind awareness for your campaign.”
Best landing page builder
Wix is considered to me as the best free and paid landing page builder based on my tests and research so far because you get full customization to track the success of your campaigns, lots of tools, and integration with great analytics. However, it also depends on what you want to create, choosing Wix does not make it overall but it gives you the opportunity to start small.
Having tipped Wix as my favorite, there are a lot that catches the eye when discussing landing page builder which is your ability to use the page builder tools to create a beautiful-looking page without a website. Many landing page tools allow you to create individual pages for your marketing campaigns without having to build an entire website. However, you can easily add a landing page to your website if you wish. Many of the best website builders on this list allow you to create an entire site or just one landing page that suits your desire.
Final thought
What are the features of a good landing page builder
Interesting title:
Your landing page should have a value-based copy, and your title should never be vague or ambiguous. It will grab the reader's attention and give them a reason to keep scrolling.
Logo
People love social proof and are more likely to buy when they see company logos and customer testimonials, so your landing page builder should have these features
Beautiful Image:
An image speaks louder than words, especially an optimized image that makes your page load fast. visually appealing images help keep users on the page and illustrate your product.
A/B test,
When doing you’re a/B Test, make sure to test with your headline first, since the headline is the first thing users see when they land on your page, and according to research only 20% of users will read through your headline copy
Mobile Responsive:
Mobile traffic accounts for 54.8% of total web traffic. So, make sure your landing pages are responsive and perfect on mobile as well. The good news is that the best landing page builders have both mobile and desktop views, to enable you to view your page in both formats before publishing.
Call to action
If you don't make a properly spelled call to action that tells your visitors what to do, you won't convert enough, so your landing page builder should have a tool that will help you make a beautiful call to action design
An attractive offer for visitors
The ability to make an offer of encouragement and persuasion without having to follow through on your promises is a bad page builder, so your page builder should have the ability to deliver what you promised on your landing page without glitches
Layout optimized for conversions
Ability to customize your landing page layout without too much pressure yet with great and amazing features to give your page that looking and professionally made design
Lead
Features that will allow your visitors to send their email or other information to access the offer ad that will also enable you to reach them when you want without much stress on knowing much about tech
Hope this article is helpful, lets's have your thought in the comment section on your best landing page builder, thank you for reading…. SHALOM
