When most people think about how to get more traffic and sales with their autoresponder, they have a handful of good methods that comes to mind, but something they get frustrated when the result is not forthcoming
In this article you will learn a few proven ways to use an autoresponder to grow your sale and email list
If you follow through the steps provided in this article you will be amazed with the astonishing result you will get
- Follow Up After Sale
Whenever you get a new customer, you should add this person immediately to your customer mailing list., I repeat, customer mailing list and not your regular opt-in list. By doing so will give you the opportunity to send a series of follow up emails to promote related offers.
For instance, let’s say you sold a social media marketing report to a customer, then you might follow up with a series of emails that are designed to sell an in-depth Facebook marketing course. Or better still, an email that will teach them more on how to use what they have purchased from you. When you teach People How to Use What They Purchased from you, they will believe you and see value more for buying from you
Let’s say you sold a meal-planning and fitness tracking app to people who want to lose weight. You can then send out a series of emails which teaches your customers how to make the most out of the major features of your app, like how to use the app to count calories. how to use the app to balance macronutrient levels, or how to use the app to calculate how many calories they’re burning with exercise.
Every email should teach them how to use a feature, and then encourage them to take action. The reason for doing this is because when people take action and get good results, they’re naturally more satisfied with their purchase. This produces three benefits for you which are
- Reduces product refunds.
- Makes it more likely the customer will buy something else from you in the future
- Makes it more likely the customer will tell his or her friends about your offer.
- Distribute Freemiums unannounced bonuses that will keep them opening your emails with anticipation.
They never know when they’ll get the next freemium, so you can bet they’ll open all your emails.
Now here’s the catch… You’re not just delivering a bunch of freebies to people. Instead, you’re offering high-quality freebies or products that naturally lead to paid offers.
For instance, you might offer the “lite” version of an app for free. If people like what they see, they’ll upgrade to the premium version or one video module out of a training series for free.
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- Drive Traffic to Your Blog with lead magnet
What you do here is direct your list to your most popular archived, evergreen articles. Here’s why: if you can get people to get engaged on your blog, then you have a chance to put various links and calls to action in front of them, like links and embedded call to action right in the articles
- Feature product” ads in your sidebar.
Product ads at your side bar or the end of your articles, some might like what you have in there and would like to click on it
- Do JV Swaps The idea here is to do ad swaps in your respective newsletters with your marketing partners.
You promote each other’s lists. In other words, you encourage your subscribers to join your partner’s list, and your partner does the same for you
You encourage your subscribers to follow your partner on social media (and your partner returns the favor
You promote your partner’s product, and they return the favor.
- Use your newsletter to poll your audience and learn more about what they want. You can ask them questions to help uncover information from what they like and what wish existed
What is their biggest niche-related problems and the solutions they have tried? What are the shortcomings of these solutions?
The answers to these questions will help you send out content and offers that are related to their answers, which will in turn increase conversions and sales. But when you just blast your email list with one cut-and-paste promo after another, your conversion rate is likely to stagnate. That’s because your subscribers don’t know, like or trust you – all of which are essential to sales.
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You must learn how to give your subscribers the opportunity to know and share with you, their problem. To achieve that you must share personal stories, the ups and that’s along your journey to greatness. or case studies of what happened when you used a particular product or strategy. Be sure to share lots of data, but also share the personal side of the story, such as how you felt, which is inspirational and motivational.
Ask for feedback, and then answer your subscribers when they provide that feedback. You can also direct them to a blog or social media platform to interact.
- Train and motivate them on how you did it especially when it involves affiliate marketing
This is a great way to use your autoresponder, but it’s something that a lot of affiliate vendors overlook. Check out these ideas for what to send in your autoresponder series
It’s important you send out a series of training emails that tell your affiliates exactly what to do to make money with your affiliate program.
Share testimonies of other successful affiliates to motivate inactive or inexperienced affiliates.
Send them motivational material to get inactive affiliates excited about promoting your products.
- Offer Themed Emails
This is a good way to train people to open your emails, as well as build relationships with subscribers. The idea is to send out themed emails on a weekly basis that your subscribers can look forward to. For example, send them email like,
Question of The Week, 10 Ways to Use Your products, and How I used mine to achieve or solve certain problem
Or better still how I Quit My Job and Started a Six Figure Business by using this method
Case Study of The Week and how you can use yours
- Segment your email list.
The idea here is to create a very targeted lead magnet with the goal of segmenting your list. If your autoresponder has the tagging feature, you can tag everyone who downloads a particular product. If your autoresponder doesn’t have this feature, then you can send your subscribers to another list of high interest. For example, let’s suppose you have bodybuilding list. You might create a lead magnet that’s targeted at the segment of your list that compete in bodybuilding competitions. You can then send highly targeted content and offers to this segment of your list.
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- Webinar which requires Registration.
The benefit of this is that it will enable you to follow up with your registrants to, remind them when the webinar starts and how to log in.
Send them an offer a day or two before the webinar, especially one that is a good pre-requisite for the webinar. For example, if the webinar is about Facebook marketing, you might promote a Facebook report with basics to prepare viewers.
Follow ups after the webinar is over to promote the item that you mentioned within the webinar.
- Create a Multi-Part Series Around One Main Offer because People rarely buy an offer the first time, they hear about it.
That’s why you’ll want to create a series of three to seven emails for EACH product you promote. Each series will consist of related materials, all of which promote just one product. For example
- Five Ways to Retire With $1 Million In the Bank
- The Three Secrets of Fast Weight Loss
- The Four Steps to Setting Up a Successful Blog
- Send Targeted Follow Ups to List Segments
Many of the major autoresponder services let you segment subscribers according to whether they’ve performed a specific action, such as click on a link or open an email. You can use this nifty feature to send ultra-targeted follow ups.
Send a follow up with a sizzling title to those who didn’t open your last email.
Send an objection-handling email to those who opened the email but didn’t purchase the product.
Invite subscribers to connect with you via other platforms, such as social media
Test and track your campaign with autoresponder before lunch
- Always learn to warm Up a Cold List
Have you ever let a list grow cold from lack of activity on your end? Or have you noticed that even with active lists, certain parts of the list go cold? That means that the subscribers aren’t clicking on your links. In some cases, they might not be opening your emails. So, here’s what you do – send out a special autoresponder sequence to the “cold” portion of your list which might include
- A special high-demand, high-value freemium that you tout right in the subject line
- Big discounts on popular products to bring people back into the fold.
Last chance” emails to stir up some urgency about opening your emails, downloading freemiums and taking advantage of sales.
Thanks for reading, your comment will be appreciated on your best strategy to use autoresponder and on how we can serve you better
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