Digital marketing, usually referred to as online marketing, is the practice of using the internet and other digital media to distribute advertisements in order to connect brands with potential customers.

website search engines
the internet
Email Apps for mobile
sending texts
Internet-based marketing
In a nutshell, digital marketing is any marketing effort that makes use of any of the aforementioned online media outlets.

Today's consumers conduct a lot of their product research online. According to HubSpot Research, 77% of consumers look up a brand online before connecting with it. While 51% of shoppers claim to research products on Google before making a purchase.