Email marketing is the practice of sending promotional emails to your email subscribers about specific products and the benefits of purchasing them, often with or without incentives.
Instead of focusing on mass mailings that are one size fits all, modern email marketing instead emphasizes consent, segmentation, and personalization. Although it may seem time-consuming, marketing automation actually does most of the labor-intensive work for you. In the long run, a successful email marketing approach not only increases sales but also fosters brand community.