How to Grow Followers on Instagram

How to grow followers on Instagram is a must for every marketer because Instagram has over one billion monthly active users and it’s one of the best social media platforms to market your business brand or services.  As an adage says don’t sell hats, you sell warm heads. This is one of the most useful sayings in business and one that everyone should always keep in mind.

What does it mean to learn how to grow followers on Instagram? It means that you are not selling the materials themselves, but rather the way those materials make your customers feel and the way it will improve their lives.

If you don’t have a business account or haven’t start using it to attract potential customers, it’s high time you start learning how to grow followers on Instagram.

You can use the social media platform to grow your followers and boost the engagement which makes any business tick. And the most successful companies are the ones that truly understand this method of grow followers on Instagram.

In this article I will be guiding you on how to identify your audience, retain them, attract more followers, create an online store, drive traffic to your website, and many more

Instagram maybe one of the best platforms to build trust which later generate to sales but if you don’t know how to grow followers on Instagram then, I doubt if will achieve the success story others are getting there

To be successful on Instagram after you have learn how to grow followers on Instagram you must identify your audience because that is far the most important step that will help you to succeed on Instagram

Once you have identified your audience after you learnt how to grow followers on Instagram the next thing is to start creating quality contents in picture and video format that users love and are willing to share.

Why you need to identify your audience is because they will later become your customers, fans, followers in future

Once you identify your audience the next thing is what exactly do you want to achieve with them? Are you trying to build authority, awareness, build brand, or to make sales?

You must know what you want to do with them by narrowing than your plan of what you want to do with them

For instance, let’s say you are building followership for your upcoming sales on health niche, you need to narrow it down to a specific of the health niche. Weight loss for instance will not just sell well for men because men that need to reduce their weight are not that bordered and won’t be desperate to lose weight like their opposite counterpart.

Having a purpose-driven business allows you to connect with and attract the right people. This brings us to our next point:

Once you figure out your main aim or what drives you as an organization, individual to a specify audience. Then the next thing is do you want to market to people based on their location, age-group, or expertise? Answering this question helps you to understand your market and meet their needs.

After specifying your target audience, find out if your offer is on-demand or if it is something that people need.

Don’t join the crowd by offering them some irrelevant offer that will add no value to their lives. Identify the value your service or product can bring to your followers and easily convert them to long-term customers.

You need to grow more followers and retain the once you already have by sharing useful information that keeps them coming back. So, come up with an effective content strategy and apply it to the content creation process.

You need to know the types of posts your target audience interact with mostly’ ‘What are some of the common challenges they are facing?’ and ‘When is the most ideal time to post?

Use high-resolution images and videos when sharing stories or advertising your brand. Include your business name and logo on all images. Upload inspirational quotes, DIYs, or cheat sheets for more likes and comments. Use meta keywords, meta descriptions, and hashtags for SEO and exposure.

Post as frequently as you desire and know the best times to share posts. This ensures your followers engage with your content, ask questions, share their opinions, or leave a ‘Like.’ It also enables you to send timely responses, develop meaningful relations, and talk about your brand where applicable.

Countless people prefer videos so use Instagram stories to encourage users to stay on your page longer. They are a fun and interactive way to communicate with your audience. You can share image slides or record live videos.

Instagram stories disappear after 24 hours. Meaning you can upload a new story each day and give your followers a great experience.

Use Instagram highlights, share topics within your niche, use proper hashtags, participate in interesting conversations, and command attention. This can lead to more people visiting your profile, engaging with your content, and following you back.

Ensure more people interact with your content and take action by using the following tips:

Ensure you have a business account so you can meet your goals. If you don’t have one, go ahead and create it. You will gain access to countless features that will help you to grow and build your brand. So, ensure you either open a business account or convert your existing account to a business one.

During the signup process, make sure you fill in all the details and pick the right username so you can appear and rank high on search engines. People will find you based on your username so choose one that best describes your business or offer.

If your existing account is incomplete go ahead and edit it. Ensure all the information is there. For example, business name, description, location, and working hours. Keep your information up-to-date.

Consistency helps you to grow your brand and ensure people easily identify your posts. So, give your brand a unique voice, stick to your primary colours, and avoid copying the competition. Learn from them but be as unique as you can be.

Hashtags help you to command attention and allow people to easily find your posts. Use industry-specific hashtags to attract the right people. For example, if your business’s primary aim is to offer sales and marketing services to clients, use relevant hashtags.

For instance, #marketingservices, #sales, #increaserevenue, and so forth. People follow hashtags and including them on your posts ensures your content appears on search engines. Use AutoHash or Display Purpose to gain access to quality hashtags for your posts.

You can also use trending hashtags, service hashtags, campaign hashtags, event hashtags, and so on. Use ones that are specific to your niche. Find out what the most popular ones are and use them on your posts.

Engage with existing communities and follow relevant accounts related to our niche.

This is the best way to market your content and reach your target audience because you can easily form relations with people who are already interested in what you are doing and offering. Like their posts and leave comments that are worth people’s attention. This can pique the account owner’s attention or anyone who reads your comment and encourage them to visit your profile.

Search for influencers within your niche and connect with them. Engage with their content and develop a worthwhile relationship.

Ask them to comment on your posts or mention you to their followers. People trust, favour, and easily follow content that’s promoted by a well-known or trusted influencer. So, take advantage of that.

Make it your aim to create valuable and interesting content that’s worth endorsing, liking, sharing, and following.

You can also share user -generated content, offer discounts, and use marketing tools such as Hootsuite or Tailwind.

Reach more people and reduce marketing costs by building an online E-commerce store. Advertise and sell your product via the newly created site. Drive traffic to your store by linking it to your Instagram account and signing up for Instagram shopping.

Include up-sale and down sale in your store to increase your sales

Instagram shopping lets people shop directly from your images or videos. They don’t have to follow external links to make a purchase. This is a convenient way to do business and inspire fast buying decisions.

Don’t forget that building an online e-commerce store requires a domain name and hosting company. Make sure you stick to your business name when selecting a domain name to help potential customers easily find you.

For instance, if you are into health products, your website name should sound are-such and not something like news.com and remember to use .COM when creating your store

Choose the best hosting company that fits your budget and goals. Some of them are; Namecheap, Bluehost, Site ground, and HostGator.

You can do your research as well but I use Namecheap for various reasons and have used them for year without issues

Identify the top 3 hosting sites and run a comparison check. After picking one that you’re satisfied with, compare available hosting packages and go with the best one or one that caters to all your needs.

Ensure your site has an SSL certificate for security reasons. Most providers include free SSL certificates. So, go with one that does

You can either hire a developer or designer to build your site or use a website builder. Site builders help minimize costs and are a convenient way to get online. However, mastering the features or understanding how everything works can take time. Nonetheless, if you pick the right builder, dedicate time and energy you can quickly set things up……BY THE WAY I CAN HELP YOU CREATE ONE FOR ALMOST FREE TO SUPPORT YOU

WordPress is the best platform because it allows you to customize your site as you please. Give your store a professional look by choosing from countless free or premium themes and plugins. Easily backup and secure your site by simply installing the right plugin.

After choosing your builder and the best eCommerce plugin, install and customize it.

Add your business name, logo, location, contact details, and so on. WooCommerce is one of the best plugins with over 5 million installations. Plus, it is free. It has tons of features and gives you the flexibility you need to grow your store and add as many products as you like. So, I recommend it.

Create a Main Menu and add Main Menu items such as; ‘Home’, ‘About’, ‘Products’, ‘Contact’, and so on. Complete all the details. Add the product name, description, image, and pricing information on product categories and variation if your products have same products with different style, it will make your shopper to enjoy the flexibility of your store

Add preferred payment methods. Decide which countries you want to market to, find out what’s most convenient to them, or go with popular payment methods like PayPal, Visa, or Mastercard.

Drive traffic to your site, inspire action, and convert followers to customers by doing the following:

IGTV is an Instagram video app that lets you create and share longer videos. Many users prefer video posts. So, use the app to give them a great experience. Drive traffic to external pages or your website by adding links to your IGTV posts. Add a CTA on video descriptions or mention the link and ask viewers to click on it.

Keep your videos interactive and informative. It can be a tutorial or a contest. Make sure it is something your followers want to listen to so you can get more clicks.

Your link in bio can drive lots of traffic to your site because it can be easily seen by anyone who views your profile. Plus, it is clickable. The link can direct to any page on your site and you can change the destination page as often as you desire. Meaning you can use it to take users to your homepage, services page, or product launch page. Just add a call-to-action on post captions to let people know what they’ll be directed to.

Ask your followers to DM you if they have any questions about your service or business. Always check your inbox for new messages, respond to inquiries, and keep the conversation going. If you notice you receive the same question multiple times, create an Instagram story and provide an answer. This can lead to more engagement and is especially useful when you are out of post ideas. Don’t forget to add a call-to-action to your post.

You can also DM new followers, thank them for following you, and share a link to your site. Talk about what they’ll find or benefit from it.

Stories help you to connect with your followers. So, keep your audience engaged and interested in your posts by sharing different types of content. Use live video, photos, or Gifs to grab their attention and inspire action. Add links to your stories and direct them to your website. You can also use stories to promote your site, blog, new product, upcoming events, or discounts. Briefly talk about it, add a CTA and encourage users to follow the shared link. This is a great way to grow traffic and help your audience to understand your brand better.

Another great option is to add a screenshot of testimonials from happy clients. Doing this will help you to attract more people to your site, prove your credibility, and convert followers to long-term clients.

Thanks for your support, please drop your comment on how we can server you better at the comment section