Smart online business marketers are aware that successful online business is not just about reaching good number of audiences possibly. But reaching the most targeted audience who are interested in what you offer. It is 100% better to have 200 active fans that read and like every post you share, than it is to have 2,000,000 inactive that never actually engage with any of your quality content.
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For instance, let’s say you are to sell products to these few active fans a product that you will make profit of $25, imagine the profit you will make from them for a promotional post, while the latter will earn you zero dollar with time wasting.
Any business with few active fans that are always engaged and passionate enough about your content, are more than enough for you to sustain and expand your business.
They are going to patronize you enough because you have built that trust in them and guess what will happen to your business?
You know how powerful word of mouth is, these people will become your brand ambassadors who go about spreading good news about your products and services, and by so doing more sales will come because what they are bringing are not paid organic customers but testimonial customers.
Once you have good chunk of active fans threshold then you are made because the ripple effect will sky rocket your business within a shortest period of time
Imagine having above a 1,000 active fan that are always ready to key in the card details to buy from you and imagine what the friends of your 1,000 active fans will do to your business as well?
That is where content marketing comes in, these are secret weapon for galvanizing your active fans and turning them into highly paying customer.
Let me use Facebook group as an example, let’s say you have a group you’ve being trying to convert into not just active fans but fans that are always ready to key in their cards details to get your products
One good thing about Facebook group is that it allows you to talk to your active fans directly either through private message or in the group section with more detailed conversation
It allows you to creates a community, and it lets your audience to feel belong. That way, your brand becomes part of their identity.
Now the next question is how can you create and turn your Facebook group into a money-making group?
Here are few secrets you need to know!
- Make your Facebook group a secret group. You will select this setting in the privacy options, and it will mean that people can’t see what you’ve posted unless they have also joined.
You may be wondering why is this important? Well, it will make people to become curious. Naturally as human we want what we can’t have easily, it’s just natural, this is an in-built evolutionary aspect of our psychology, and it’s something that you can use to your own advantage.
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Moreover, having an exclusive group makes it more appealing simply because it is less readily available for people to read for free. Human beings think of themselves as very important personality.
I’m sure you must have purchased an online course where they will share their private group with? Udemy, skillshare even John Martin does that. Now how do you feel when you’re here that on their sales video or page
Very simple but powerful referring to your group as a ‘very important personalities group or talking referring to your members as your ‘very important personalities’ can be enough to create a strong incentive for people to join.
- Having a group is one thing and creating a good atmosphere for your fans is another thing.
Your Facebook group will fail if you overlook it. This is something that many brands fall afoul of and it can immediately turn off many of their potential members. Imagine that you’ve been encouraged heavily by a brand to sign up to a Facebook group and you happily signed up.
And what do you find? Nothing! It’s a big empty group where no one really posts. You post in there and there is no answer. You notice there are only three members… So, what do you do? You leave! And not only have you now left the group, but your opinion of the brand has also probably gone down a notch. Seems the brand lacks the impact to build a big following!
Again, it’s about social signals. And in this case, the strong social signal is: your brand stinks! Keeping your group private will mitigate this somewhat, because it makes it seem as though you did that on purpose. But what’s also important, is that the members who are there be as active as possible. It only takes a few highly active members for you to then gain the kind of momentum and progress that you need in order to be highly successful.
If one member shares a post, they found really interesting and writes something about it, then that will make other members more likely to comment on it too and to share their own posts. This creates an exponential form of growth. So how do you create that early buzz and activity? One answer is to start by inviting your real-life friends, business partners, and colleagues.
Find people that you know are highly interested in the subject matter and invite them to the group. Then simply continue the kinds of discussion you might have in the real world. Even though there might only be three or four of you, this can create the spark that you need to act like the catalyst to get things moving – especially if this seems like ‘insider’ and ‘advanced’ content. (As an aside, this is a very useful function for a group.
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While your blog and Facebook page needs to cater to people just discovering your brand and perhaps the entire topic for the first time, you can have more advanced and high-level discussions in the groups.) If you don’t have friends or colleagues willing to engage in this kind of conversation, then another option is to select your most vocal members. Find the followers and fans that post most often to your Facebook page, to your videos, to your website. These people are not only likely to be very engaged with your brand, but are also the very types of people that have demonstrated themselves to be communicative and proactive.
- The Name, the Image profile, cover page and the selected Niche is Very important.
You really need to spend some time doing research on the best name to give your group and the modus-operandi of other successful group and also to understanding your brand and audience.
When your goal for creating a group is clearly stated you should be able to know who your target audience and buyer persona are.
A buyer persona is a fictional person that is the ‘ideal customer’ for whatever it is you’re selling. The idea is that by this way you can create a profile for the type of person you want to appeal to. This means understanding their age, their income levels, their hobbies and interests, their career, and where they spend their time.
This will be informed by your mission statement: the statement of intent that defines what your brand is all about. A great brand is more than just a logo: it is a commitment to a certain quality, a set of values, and a sensibility. When you buy Apple products, you know they are aimed at creatives and young professionals. You know that they will be accessible yet powerful, and you know they’ll use smooth, white design.
So, if you run a sandwich shop, how is that shop different from the one next door? Who is your ideal customer? A hipster millennial? By understanding all of this, you can then create a Facebook group that is ideally tailored to such audience. And that will then inform your choice of photo, group name, description, and even your specific niche. You have a fitness brand, but is it aimed at men, women, or both? Is it about hardcore weight training, or is it about a healthy and happy lifestyle?
Communicate this strongly through your settings. Likewise, make sure that you aim for a small enough niche. A group for writers is good, but a group for stay-at-homeMum-fiction-writers is even better. These Mums will share more in common with one another and therefore be likely to be more active in the group.
- Incentives to the Members of your group at the beginning is very important too
One of the reasons that a lot of businesses neglect Facebook groups, is that they simply lack the time and resources to spend on yet another platform especially on Facebook where they might already have a Facebook page or an advertising campaign. But the good news about Facebook group is that through your incentives some member of your community will do more of the bidding for you and when the group finally stands it will start running on auto-pilot with little input from you but…
Allowing the member of your group to do the bidding for you sometimes might cause your group some setbacks because Facebook groups have recently come under fire for fostering antisocial views and promoting ‘fake news’.
This is something Facebook is clamping down on and as a result, and it’s important for you to prevent this from happening in your group unless you want it to stop appearing in the feeds. To allow your group to run itself then, something you need to consider is making members of your group into administrators. This means they’ll be able to allow or disallow posts (if you have set your settings to require approval) and it means they’ll be able to invite new members etc. By creating moderators in this way, you will not only have a Facebook group that can run itself, but you will also find you create even more engagement and even more avid brand ambassadors. People LOVE being made a part of their favorite brands, and it’s an excellent way to make them feel more valued, as well as to give them a sense of ownership over your brand that can translate to better engagement. By taking someone – even a political opponent – and giving them responsibility within your organization, you can make them into your staunchest and most vocal allies and advocates!
In conclusion, if you want to monetize your group optimally and sell to your members, then you should think about how you communicate special offers and deals. Your group should be a highly engaged and highly targeted selection of qualified leads – the ideal people to sell to.
If you were able to build your group like a place where dedicated and passionate athletes can discuss their craft and share their advanced tips and methods. Gain access to exclusive content, rare footage, and incredible special offers!” Then you have just made the fact that you sell products through here into a positive thing. People are now expecting you to sell to them, and in fact have signed up knowing this full well – partly because of that very fact! This way you can sell as much as you like and not put people off. So, think carefully about the way you promote your product in its own description, as well as the way you sell it through other platforms such as your other social accounts and your blog. It’s not just about getting people to sign up, it’s about putting them in the right frame of mind to buy
The problem is that a lot of people who sign up to groups because they want to get involved with your brand, will still not take kindly to having special deals pushed down their throats – which is essentially advertising. The way you get around this, is by letting them know prior to the fact, that this is what you will be doing. Better yet, you turn the advertising and marketing into a feature. This way, you can get people to actually feel excited about the idea of getting special deals and promotions.
Remember what we discussed at the beginning of the post that quality content is the key, so your sales should also come with quality reasons of what made you think they need your product
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