Learning how to market a product effectively as an internet marketer is an amazing job in many different ways that catches the eye. It is a type of work that gives you the freedom to work from home, from hotel, from remote area as long there is internet network, to be your own boss and to enjoy the incredible sense of accomplishment that comes from making money through a business that you own or promote.
Internet marketing” has become associated with a broad range of topics around the world in recent years. Internet marketing literally means only what it says, some thought concludes while others called it “marketing on the internet”, in which case it is seen as synonymous with “digital marketing” and “online marketing”.
For others, however, it has come to be associated more specifically with the worlds of affiliate marketing, information marketing, and the “make money online” niche.
What is internet marketing
Internet marketing is the use of internet traffic to generate leads, sales, or brand awareness. Even politician use it to market themselves.
The ultimate end goal of marketing weather on the internet or off the internet, of course because of revenue.
A more common immediate or short-term goal of internet marketing, is lead generation. By using the internet to affordably collect leads rather than make individual sales, a business can then use their lead list to continue marketing for free. Sounds silly right? Why would you market for free or almost free to potential customers?
Why collect instead of sale
Well, it is because you need to educate them with quality content in order to trust you and from that point forward with the expectation that multiple future sales will increase the average lifetime value of each lead and result in a greater long-term ROI from each dollar spent on marketing.
Brand awareness is another way internet marketing can be put to use, it could be through banner advertisements or video ads primarily for the purpose of getting their brand name, logo, or unique selling proposition (USP) in front of as many eyes as possible. The idea here is to increase top-of-mind awareness so that the potential customer will think of the brand in future situations when they need that specific need fulfilled.
Consistency is key and that is why many companies know that constantly seeing their brand image in their followers’ newsfeeds or Twitter feeds accomplishes that same top-of-mind awareness as well, so they pay heavily for frequent social media posting.
Search Engine Optimization
Search Engine Optimization is the use of various on-site and off-site practices and factors to make your web properties rank higher in search results. These practices include methods like keyword usage, original content, frequent updating/posting, off page SEO backlinking, social sharing, on page SEO bounce rates in terms of number of visitors that left your site immediately they landed your page’ average time on site, and the use of images and videos.
As human, we respond fast to visuals that we do to text and If there’s one thing that has been well established in marketing today, it’s the tremendous power of video marketing. Nothing else compares. Understandably then, marketers have seized on video and are leveraging it in numerous ways.
One further angle on video marketing is paid video advertising. Presently, the most popular version of this is YouTube/AdWords video ads which appear at the beginning of videos on both YouTube as well as other video-playing properties around the web. These video ads can typically be skipped after several seconds.
Email marketing is unique in this list for a very obvious reason: you already have their email address. In other words, the main goal of email marketing is sales, whereas the other methods in this list can have both sales and lead generation as a goal. Email marketing basically consists of sending promotional email messages to a list of leads, typically using an autoresponder service like GetResponse, convertkit or Aweber.
Search Engine Marketing
Search Engine Marketing or sponsored search ad consists of leveraging a search engine’s paid advertising platform to position your business as a “sponsored” search result in a prominent, visible place on Search, mainly on google or Bing
A business can setup their ad to target a group of keywords that they’d like to “rank” for, as well as selecting other variables such as demographics and location. These ads will then appear at the top or bottom of the SERPs
Social Media Marketing
Virtually every successful business today has not only a social media presence, but a clearly defined social media strategy. Most of these strategies revolve around posting consistent content.
A successful social strategy will include various types of non-promotional content like.
- Posting about trendy topics makes your brand seem relevant.
- Posting useful tips without a sales pitch makes your business come off as genuinely helpful.
- Posting humorous or “feel-good” content associates your business with positive emotions, and so on.
- First, they’re encouraging social sharing, which grows your following even more.
- they’re creating top-of-mind awareness for your brand.
People will get used to seeing your content and your business name and logo. As a result, when they have a problem that your business fixes, they’ll be more likely to think of you first
All of those social media concepts revolve around organic activity. However, the major social media platforms today have also developed robust paid advertising systems. The most game-changing of these has been the concept of social “native advertising”. Native advertising refers to advertisements that have the appearance of organic content with the exception of a tiny one-word disclaimer somewhere designating it as “sponsored” or an “advertisement”.
Ad networks are an excellent way to get your brand or offer in front of your target audience on a broad range of web properties. The most commonly discussed ad network is Google’s AdWords network but there are several other out there. Using these networks will allow you to place banner image ads, video ads, or simple textual ads in front of web traffic on a variety of websites.
Some marketers might prefer to do their advertising on a case-by-case basis by personally approaching individual, relevant websites, forums, or blogs in their niche or industry. When using this manual method, marketers should be sure to research the metrics of the given site, blog, or forum. Naturally you’ll want to display your ad in places with a reasonable level of traffic and a positive reputation to ensure your advertising dollars are spent well. You can learn a lot about websites by researching them on Alexa. That said, the majority of businesses tend to find the use of ad networks to be a more cost-effective way of advertising.
Content marketing is largely included in the other marketing methods mentioned thus far, but it’s also worth discussing by itself. The most common forms of content marketing are blog posts, news articles, and social posting, but content marketing can also include video and image publishing. The goals of content marketing are manifold.
Important of content marketing
- Firstly, it builds goodwill with followers who associate your brand with helpful content.
- Secondly, content marketing provides an opportunity to hide a “soft pitch” within “non-salesy” content which can lead to sales while at the same time providing useful content.
- Thirdly, content marketing can be an excellent way to “pixel” an audience for later retargeting which has proven to be a devastatingly effective tactic.
- Finally, content is the primary driver in most search engines’ algorithms which can result in higher rankings.
There are many benefits beyond these four, but these can be considered the most relevant and directly impactful ones.
Old School Methods
- Blog commenting and video commenting can often be an effective way to get your brand in front of relevant audiences.
- Forum posting is another marketing method that has become less popular today.
Email List Building
At the top of the lead generation list is email list building. They say “the money is in the list” and it’s true. The most common method of email list building is to send traffic to a lead generation page of some sort. Typically, this is a landing page pitching some sort of free offer or “lead magnet” in exchange for a person typing their email into an opt-in form.
The first of these developments is the “lead ad” or “lead card” concept available on Facebook and Twitter’s advertising platforms. This newer type of ad pre-fills Facebook and Twitter users’ name and email in the opt-in form, and requires them only to tap the submit button. This is beneficial because the emails and names associated with a person’s social media account are more likely to be real and regularly checked.
Warlord Mobile Leads
Warlord Mobile Leads is a tool that ensures that you get a person’s primary email address and real name without them having to type anything into an opt-in form. It does this by leveraging the email app on their mobile device and has become an increasingly popular list building option since 2016 due to the fact that most traffic these days is coming from mobile devices.
Robust Lead Generation
For businesses that require a bit more lead data, a more robust lead collection approach may be necessary. This simply entails adding more fields to an opt-in form. Depending on a business’ needs, this may include items such as phone numbers, mailing addresses, business names, industries, income levels, family size, and so on.
SMS List Building
Text Message Marketing has become increasingly popular in recent years. Initially, the main use of SMS list building was for major retailers to send out special coupons and promotional messages. However, more recently, many online businesses have been leveraging SMS messaging for things such as webinar reminders and sales promotions.
An even more recent trend has been to have people opt in to push notifications. This involves a pop-up on your website requesting permission to send people future updates directly via their browsers. When a person consents to this, you are then able to send notifications that pop up in a box on the bottom right of their screen at any time in the future.
With large number of social followership, a business can post to one of the major social networks and have their content and promotions seen in the social feeds of countless potential customers. The possibility of these followers sharing these posts gives businesses yet another way to expand their list even further.
Regardless of which method of lead generation you focus on, your business will need a host of tools to generate leads. For email list building, you’ll require a minimum of two tools: an autoresponder and a landing page builder. Your autoresponder like Getresponse Convertkit, Aweber,Constant Contact, Active Campaign and MailChimp will be the platform where your email list is sent, stored, and communicated with. Your landing page builder, on the other hand, will be where you place your opt-in forms and collect your leads.
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