How to promote your local business in the best way is what every entrepreneur will seek to acquire knowledge of because as a local small business, you want to connect with local consumers, become part of the community, and set yourself apart from the rest.
Knowing how to promote your local business in the best way requires smart marketing tactics, because the number of customers in your region is limited, your local marketing initiative is a top priority, not to mention your competitors who for sure are also competing for the same customers as you.
Follow this guide of 11 marketing strategies to find a way to stand out from the competition and grab the attention of local customers in your area.
11 strategies to promote your local business in the best ways
There isn't a single decisive marketing effort to win over local customers. Connecting with potential customers requires a combination of digital marketing tactics and personal marketing initiatives, which we shared in this article, so keep reading because you are about to skyrocket your sales if implemented correctly.
1. create a blog post
Blogging is an effective free marketing tool to drive traffic to your website. Your blog can attract visitors from all over the world, but more importantly, you can use it to attract local customers. It's more than just writing about topics you think people are interested in. To see real results on your blog, you need a search engine optimization (SEO) strategy and proper keyword research. For example, a law firm in Los Angeles, California may wonder how to attract more clients with a work-related injury. You can do a local search and you'll find that many people in Los Angeles are asking about the “LA Workers' Compensation Act.” Then you can write articles on that topic and eventually see your local SEO performance go up. You can use one of these free keyword research tools to plan your strategy and pick the best-performing searches in your area.
2. Optimize your content
Learning how to promote your local business in the best way will be more effective in the long run when you optimize your content so that local customers should be able to find you in search results, if you don't optimize your content, they won't be able to find you and when you are optimizing your content ensure to include your business details. Your website should optimize for your location (provided as real text rather than images, which may be indexed by search engines), the products and services you offer, and other relevant keywords that are related to your business.
3. Learn social media marketing
Social media marketing channels like Instagram, Facebook, tik tok and LinkedIn are popular ways to connect with customers and other local business owners. Consumers use social media to interact and explore local businesses. Therefore, they expect you to be active on the channel and respond to comments or questions. You can use your Facebook Page to advertise sales, seasonal promotions or contests. It's important to remember that your posts should always be relevant to your local market. LinkedIn is an online platform mainly for businesses you can use to connect with other small business owners. This may open the door to potential partnerships, collaborations or events with other local businesses.
4. Create a responsive website
Sometimes when you visit some websites, you get frustrated at the level of loss of functionality because the websites aren't well organized and responsive. They have forgotten that their website is an integral part of your business. It must be clean and professionally designed. Mobile users are responsible for more local searches than any other type of device. This means that your site should be mobile-friendly and fast enough to attract attention.
5. Create locally targeted ads
Geo-targeted digital advertising helps you reach unreachable one-on-one audiences. The power of online advertising lies in its ability to target a specific local audience. The first option is search engine marketing (SEM). Ads that appear at the top of local search engine results (eg, Google's front page). You can select the target audience for your ads and specific terms so that your business appears at the top of the list when locals search. Let's say you run a hair salon in Detroit, Michigan. You could pay for an ad you see whenever someone searches for “the best hair salon in Detroit.” This will put you at the top of the page in front of all your competitors. You may also consider pay-per-click (CPC) or pay-per-click (PPC) advertising. Popular advertising platforms include Facebook Ads and Google Ads.
6. Organize a Small Business weekend Event
Small business weekend events in your area are important weekly, monthly or annual events that are essential to connect your community and small businesses. Create an event and include a few elements, coupon codes, or discount codes that attract shoppers over the weekend after Black Friday. Use social media to inform about your sales and update your website in advance to help customers prepare for your event.
7. Build an email list
Email marketing isn't a new idea, but it's still an effective way to convert leads into customers. In fact, 80% of small businesses report that email marketing helps them acquire and retain customers. Email marketing is much more effective if you categorize your email lists based on specific criteria such as age, location, or interests. But how can you encourage people to voluntarily sign up for your newsletter? One way is to post signup forms and calls to action on your website, blog, or business site. Also, when shoppers in your store sign up, they can be incentivized with a discount on their next purchase.
8. Host a Class
Modern shoppers resist aggressive marketing. In fact, more persistent marketing efforts can backfire. As a result, consider how to share your message and connect with the community. Can you suggest a demo or class for them? Ask your current customers what they are struggling with or what common barriers they face. Each session/demo should focus on one way to solve the problem. Attract local customers creatively and passionately. Remind yourself that buying local produce benefits the local economy.
9. Be part of the local development
Proving that you are a helpful member of the community and that you genuinely care about your customers will go a long way. Opportunities such as fundraising, volunteering, or local events allow your company to participate in giving back to the community by spreading brand awareness. You can also partner with local organizations to host fundraising events for your business. You can even donate the proceeds to a good cause that will benefit the local community and that will increase your visitor traffic which more sales for you.
10. Reward loyalty
Loyalty programs can help you secure repeated sales and increase customer loyalty. Members are more likely to visit your business if you know they are getting perks with every purchase. Consider offering members discounts on purchases or rewarding them with free products or free upgrades. For example, let's say you own a coffee shop. You can offer a loyalty card and stamp every coffee your member purchases. When you reach a certain number of stamps, you can get the coffee of your choice for free. Or, spend a certain amount in the store to receive a free gift on your purchase.
11. Partnership with local influencers
Social media influencers can help promote and grow your business because of their larger followers. Partnering with local influencers is becoming an increasingly common marketing strategy. You can pay commissions or offer free products in exchange for posting about your business on social media. This can be a relatively inexpensive marketing tactic with a high level of engagement in the community.
12. Start a referral program
By starting a referral program, you'll attract new customers while strengthening your relationship with current ones. This is how to build awareness through word of mouth naturally. Consumers trust the opinion of their friends and family—86% of consumers say their purchase decisions are influenced by the opinions of close friends. Offer your current customers an incentive to refer their friends and family, and provide an incentive (like a discount) for people they refer. For example, a lawn care provider could offer customers a free shrub trimming or lawn mowing for every friend they refer. This is a way to attract new customers while strengthening your relationship with them.
If you are thinking about how to promote your business locally, implement some of these strategies in this article. Many ideas are easy to implement and don't cost much. Start with a simple suggestion like volunteering in the locality or community where your business resides or starting a referral program. Then you can move on to time-consuming ideas like writing a blog, partnering with influencers, or starting a digital ad. Soon we will expand our presence in the community and expand our customer base.
Thanks for reading. I hope this article was helpful. Let's have your thought about some of your favorite ways to promote your local business… SHALOM