what is domain authority

What is domain authority

SEO professionals frequently use domain authority (DA) and domain rating (DR) ranking factors. These crucial metrics are widely used by agencies and consultants to evaluate the effectiveness of new campaigns and compare them to those of the past. However, newcomers frequently mix up DA and DR metrics. You will learn about both of these important SEO metrics in this guide for beginners on Domain Rating vs. Domain Authority.

7 minutes to read

What is domain authority?

what is domain authority

Domain Authority, or DA, is an abbreviation for it. It is a prediction metric for website rankings created by Moz that assesses a website's position in search engine results. Website ranking in search engines rises with a higher DA score.

In the past, this metric's operation was straightforward. But as bloggers, SEO specialists, and webmasters' needs have grown over time, Moz has been working on this metric. As a result, this metric now makes ranking predictions for websites by taking into account more than 170 variables. These factors include the quantity and caliber of backlinks pointing to a domain.

A website's position in search engine results pages (SERPs) for particular queries is gauged by its domain authority.

One of the most crucial variables that Google considers when determining a website's ranking is how well it performs for particular searches.

Websites with a high domain authority are more likely to appear higher in SERPs for particular queries.

How to increase site with low domain authority

The Domain Authority (DA) score of a website is determined by several factors. To improve a website's DA score, a web administrator, blogger, or SEO expert should pay attention to the following factors.

  • The first factor to consider when increasing a website's Domain Authority (DA) score is its domain age. In the eyes of search engines, an old website has higher domain authority than a new website.
  • The second factor to consider for a higher Domain Authority (DA) score is the quality of unique backlinks. As a result, a blogger should prioritize backlinks from websites with a higher DA score. Furthermore, having one backlink from a single website is better for the DA score than using multiple.
  • Another well-known factor in order to rank and index a website, it concentrates on its mobile friendliness. Because a mobile-friendly website will have a higher DA score than a non-mobile-friendly website, a web administrator should focus on building a mobile-friendly website.
  • The number of social signals. A website with more social shares than other websites will have a higher DA score.
  • Another crucial factor that DA checkers take into account when calculating a website's Domain Authority (DA) score is the quality and quantity of its content. A website's DA score will be higher than that of other websites if it has a larger volume of high-quality content.
  • The technical, off-page, and on-page SEO aspects of a blog or website should be improved by an SEO expert or webmaster in addition to the aforementioned factors because doing so will raise the DA score of the blog or website.
  • Make sure you regularly produce new content. Your site's ranking will improve as a result, and Google users will see it more often.
  • The use of keyword research tools is one of the greatest ways to locate websites with low domain authority. With the use of these tools, you may examine a huge number of search phrases to determine which ones are most frequently used on well-known websites. This might assist you in finding fresh keywords that can be pertinent to your subject or sector.

Methods for Determining Domain Authority

On Google, domain authority (DA) plays a significant role in ranking. The quantity of backlinks a website has from high-quality domains is necessary to calculate DA. The total number of different users who visited the website throughout the previous six months, Once you have this data, you may compute DA using a variety of techniques.

Three examples are provided below:

  1. Analysis of backlinks to find out which websites are linking to your target domain, use a tool like Moz or SEMrush. This can help you determine the worth of the links and the strength of the backlink profile for your chosen domain.
  2. Web Indexing: Examine how frequently your target domain appears in results from international search engines (SERPs). This will help you determine how well your target domain is being optimized for SEO and how popular it is.
  3. Analyze the keyword density of the material on your target domain to see whether the keywords are being used with a sufficient volume to be regarded as authoritative.

How does DR operate and what is it?

what is domain rating

Domain Rating is referred to as DR in short. The quality of a website's backlink profile is assessed using a metric developed by Ahrefs that analyzes its website backlink profile. A website with a higher DR score has a backlink profile that is of high caliber.

The DR metric from Ahrefs is easier to understand than the DA metric from Moz. The Domain Rating (DR) metric from Ahrefs operates similarly to the Domain Authority (DA) metric from Moz.

In contrast to the DA score, the Domain Rating doesn't consider a lot of factors when determining a website's Domain Rating (DR). Instead, it emphasizes these things:

  • the quantity of do-follow links leading to the main page of the website
  • All the websites that link to the primary website's domain rating (DR).
  • how many other websites have links to the primary website?
  • how many pages from a domain lead to the main page?

On a scale of one to one hundred, with one being the worst and one hundred being the best, Ahrefs rates a website's Domain Rating (DR). Because even the most popular websites do not have a 100 Domain Rating (DR) score, a website with a score of 100 is only theoretical.

How can a website's DR score be raised?

An SEO specialist should concentrate on the following things to raise the DR score of his website or blog while keeping the previously mentioned points in mind.

  • Increase the amount of do-follow links that lead to the primary website.
  • Use links from websites with higher Domain Ratings whenever possible (DR).
  • Make an effort to increase the number of websites that link to the primary website.
  • Increase the number of web pages that point to the primary website from a domain.

How is a website's domain rating determined?

Ahrefs, like Moz, utilizes its in-built capabilities to determine a website's Domain Rating (DR). To be more specific, Ahrefs takes the aforementioned factors into account first. The raw domain ratings are then calculated using a combination of mathematical and coding algorithms.

It cannot, however, check the Domain Rating of multiple websites at once as the Moz DA Checker can. Thus, bloggers, SEO specialists, and website administrators can use third-party tools to check the Domain Rating of numerous websites (DR).

Top Domain Authority Checkers Available Today

1.     Moz Domain Authority

One of the most often used metrics is the Domain Authority tool from Moz. It enables you to compare your website against a large number of different domains. Additionally, you may compare your site's DA score to those of related sites to evaluate how your site stacks up against those of your rivals. Other helpful services provided by Moz include a link checker and a keyword research tool.

2.     Insights into Google PageSpeed

Another well-known domain authority tool is Google PageSpeed Insights. You can use it to gauge how quickly Google loads your pages. A speed index chart and an analysis report are just two of the cool features that PageSpeed Insights has to offer.

3.     WebPageTest

Another well-liked measurement tool, WebPageTest, enables you to check how quickly your website loads in various browsers. This is a terrific method to see how well your website performs across various platforms and devices.

How can I determine the domain authority of my website?

You may examine the domain authority of your website in a few different ways.

  • Utilizing a domain authority checker like Rank Tracker is one option. In addition to providing traffic statistics and other site metrics, Rank Tracker also gives an overview of your site's domain authority for various keywords.
  • Google's Webmaster Tools is another tool you may use to assess your domain authority. You can check in Webmaster Tools to discover which pages on your website are receiving a lot of traffic and are performing well for particular search terms.

Final thought

In addition to the Domain Rating vs. Domain Authority comparison guide, people are still perplexed by these independent metrics. Let's clear up the biggest misunderstanding about these third-party metrics now.

The Domain Authority and Domain Ratings of a website's web pages are not just the criteria that affect how they are ranked by Google. The DA and DR of a website or blog should not, therefore, be the sole focus of a web administrator, blogger, or SEO specialist.

The majority of digital marketers believe that a website's Domain Rating (DR) and keyword density are related. However, there is no correlation between the number of keywords and a website's Domain Rating, so this information is untrue (DR).

No-follow links do not raise the Domain Rating of a website (DR).

Domain Authority (DA) and Domain Rating (DR), which are third-party metrics, have some drawbacks. Let's talk about those drawbacks now.

  • The information provided by these metrics is incomplete.
  • A blog or website's ranking power cannot be determined by using the Domain Authority (DA) metric.


Both metrics, in the end, measure different things and are useful in various contexts. It is pointless to state which is superior because it depends on what an SEO expert wants to achieve.

For instance, Domain Rating (DR) would be more helpful if an SEO expert was attempting to build links because it indicates the strength of all pages on a given site rather than just a single page. But let's say an SEO specialist wants to check a page's PageRank (PR) or wants to assess various pages for link opportunities. Domain Authority (DA) will be a better metric in that situation. In either case, a blogger or webmaster can save time and effort by looking into these metrics.

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